Animas | Brand Identity System

Being one of the top coaching schools in London, Animas Centre for Coaching wanted their brand identity refreshed to properly communicate the company's brand values and to reflect their commitment to innovation through its visual language.

Working with the brand’s leaders and stakeholders, I refreshed their brand starting with a secondary research to position Animas as the industry leader they are. Stepping forward with a more confident but never boastful look, it was important that the brand be both sophisticated and approachable. We broadened their design language with a modular color block system and a library of photographs that shows authenticity, to help communicate how Animas continue to evolve and change while still staying true to their purpose.

My Role:

Brand Research

Tone of Voice

Brand Identity

Art Direction

Graphic Design

UI Design