Inspiration search Mercedes-Benz Online Showroom

Buying a car is complex & majority of users do not have a comprehensive knowledge of cars. To give them an avenue into the results page, we have experimented with features that address users who 'don't know what they want': Inspiration search is one of them.

This offers users dynamic options that act as deep links into a pre filtered results page. Depending on several factors including previous interactions, time of day etc users are offered options that are tailored to their needs acting as a way to 'pick up where you left off'.

Live site http://shop.mercedes-benz.co.uk

Full breakdown http://www.chrisdoes.design/onlineshowroomdesign