Inspiration search Mercedes-Benz Online Showroom
Buying a car is complex & majority of users do not have a comprehensive knowledge of cars. To give them an avenue into the results page, we have experimented with features that address users who 'don't know what they want': Inspiration search is one of them.
This offers users dynamic options that act as deep links into a pre filtered results page. Depending on several factors including previous interactions, time of day etc users are offered options that are tailored to their needs acting as a way to 'pick up where you left off'.
Live site http://shop.mercedes-benz.co.uk
Full breakdown http://www.chrisdoes.design/onlineshowroomdesign
automotive
cars
design
homepage
inspiration search
landing page
mercedes benz
online showroom
product design
results page
retargeting
search tool
ui
user experience
ux
web design
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Posted on
Nov 22, 2021
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