The London Web logo

New logo (in progress) for a monthly event that my company, Future Insights, has recently started running. It uses the same font (Proxima Nova) and circular arrow symbol as our existing events (Future of Web Design, Future of Web Apps) but we wanted to give it its own character while still fitting in alongside the other logos. I have some ideas about how the lines (inspired by the London tube map) can be used differently in the event branding (postcards, signage, etc.) to symbolise connections between people.