NICHE

Niche!

As I started to think about what this word meant to me, I realized that I have a lot of thoughts about it.

Firstly, deciding to niche, and focus on something is crazy hard, but equally rewarding and, as much as I hate it, super necessary. There is enough time to do the things set before you in a healthy way, but I do not think there is enough time to do everything, which is why choosing a niche is so important. We only have so much time.

I've decided to intentionally focus on getting better at creating type-focused designs that tell stories.

Here, I'm trying to convey that finding a niche isn't easy, and in most cases, you have to try really hard to come across it, so if the type you are looking at doesn't scream "NICHE" that's completely okay, because, for me, my niche didn't scream to me, I decided to focus on something that I thought was powerful, and really dope.

But ye, week #002 of Saturday type club. Stay tuned for more very very overthought letters.