Bagatin Clinic — Branding
Perception of the Bagatin clinic evolved from being primarily perceived as a leading medical institution towards a lifestyle brand. We rewired the brand's mindset and started expressing it through aesthetics attuned to the fashion and beauty industry. For the first time, the brand name "Bagatin" appears without the descriptor "clinic" to affirm brand fame and to verbally position it closer to a lifestyle brand.
Check out full case on our website.