GT Content - LOGO

GT Content is a company formed by two brazilian women living in Abu Dhabi, with experience in creating content for social networks. Expatriates and travelers, Giulia and Tatiana have experiences that allow them to have different views on the current market.

During the initial phase of structuring the company, the need to create a visual identity was perceived. The company will work with several brands. That said, we needed a neutral and attractive palette. 

To compose this color palette, two main tones and an ice white were chosen as a complementary color to aid the identity.

The letters "G" and "T" were applied as a single character, symbolizing the connection as being the foundation of the company. Connecting the founders and connecting the brand with the public. The icon has slightly thick lines that bring stability and strength to the form, this strengthens the confidence traits.

Full Project: https://www.behance.net/gallery/131066417/GT-Content