Coffee shop & bike service logo

Hi everyone,

I've started a new identity project. 100 miles is a coffee shop with a bike service for road cyclists and mountain bike riders.

The brand message is "ride bikes, be closed to nature, enjoy good coffee, feel the moment".

I've chosen the bike chain's pin as an element of the logo. The colour pallete includes "navy blue" as a foggy forest at night, "pale orange" as a creamy coffee with cinnamon and clear white.

Please let me know in the comment section if you like the concept and the colour scheme.

More by Elena Baeshko

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