FIX1Phone

About client

Service for the repair and sale of apple technology.

Task

Design a logo that does not explicitly overlap with the Apple logo, but indirectly refers to that firm.

Why design is needed

Opening of a new service for the repair of equipment. The owner immediately decided to develop the correct logo that would not violate other people's trademarks, but at the same time retain the features of apple technology.

Solution

After searching for ideas and creating sketches, we got a logo in the format - a sign in a font. The symbol is a lightning bolt in the negative space between the letters i and X in the title. Indicating the speed of work. The leaflet in the place of a droplet or tittle above the letter i has become a referring element to apple products.

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