The Coursewrk Kid

The Coursewrk Kid. He's an appropriation or recontextualization of the comic book character Tin Tin. I discovered an interesting parallel with this character and the character I envisioned for my streetwear brand. The mere fact that his name is Tin Tin and his little white dog's name is Snowy while my name is Justin and my little white dog's name was Snowball. I liked how the iconic image of him shows him on the move, but you don't really know where he's going or what he's up to. I felt that it was a visual that tied well with my brand message of "Never Slack. Stay on Course."