Transition Tote

Here's shot of the tote bag design from our new technology conference Transition.

By constraining ourselves with rules and limiting the color and typography options we ended up giving ourselves a lot of room to be creative within the framework. We kept finding new ways to use shapes; zooming in on a particular detail, building canvases by overlapping opaque pieces, creating photography crops, and animating typography. The limited color palette helped tie the system together across all conference collateral such as programs, posters, website, and stage props.

Read more about the project here: http://blog.percolate.com/2014/07/5-things-learned-branding-transition-conference/