Be a surfboard.

A super tanker takes 33 kms to turn.

And 25 kms to stop.

It’s good to know that because we spend a lot of time talking about our biggest rivals.

But, if you view their size as their weakness, then you have a different point of view to the world around you.

And start to think how vulnerable they are to you, if you play to your strengths.

Their size makes them slow.

And this world is speeding up.

So play to your strength that you are small.

Small means fast.

Small means responsive.

You don’t have to put your ideas into the committee.

You don’t have to run a trend forecast.

You can instead put them into action.

The world is changing fast.

It will be those who are most nimble that will do the best.

It's better to be a surfboard.

– MM