📧 Automated Retention Email Campaign

Offering free trials to an online service is a great way to showcase what you're delivering without having to rely on marketing depictions. The problem, however, arises when the stale trial accounts begin to stack up in your backend. Each of those accounts could have been an active customer. To combat this buildup (and to increase engagement, retention, and conversion), we created a series of automated emails which were triggered by periods of trial account inactivity.