Marchesi — Visual identity

The concept of Marchesi visual identity is based on the duality between “Marqueses”, my real surname, and “Marchesi”, my surname in its original languaje, Italian. That is, the duality between my personal and professional self. Both parts of me love bright, colorful colors, geometric shapes, and flat design.

To make sense of this, the color palette is cheerful and consists of five key colors and their respective opposite colors.

I’ve created a set of fun icons and stickers to use digitally, which together work as a pattern too.