Brand Compass cards - Typeform

What would you like to improve about your brand?

Brand Compass is a meditation tool for brands by Typeform. The aim is to help you become more aware of how your brand interacts with your audiences. Because lasting relationships are built through every interaction.

The cards were designed at Typeform as part of a bigger awareness campaign in Inbound Conference 2019. The audience had the chance to experience a VR journey during the conference in order to immerse into brand questions, but further than this they were given the tool as a deck of printed cards to share the experience and reflect with their team. As a result, brand compass cards form a professional tool for businesses who are keen on updating and enhancing their brands in order to deliver stronger and more truthful messages.

Movement and organic gestures mark the art direction of the project inspired by the figurative language of the 'Zen' symbol.