🌱 Spensa Technologies Branding

Spensa Technologies, an agriculture technology startup that specialized in pest management, produced two main products: a bright vermillion automated pest trap, which collected data on pest populations in fields, and a software platform to manage and model the data. We drew on the "Z-Trap's" vermillion tone in our branding to visually stand out from the landscape of our competitors' green-heavy logos. As Spensa grew from its startup roots over the years, so also the branding grew organically.