Elated Complements branding

The design had a single constraint – it must contain either a heart or a moon, and a moon seemed more appropriate. During the creative process, I made many sketches and pen-drawn prototypes. Besides the condition of a moon being a part of the design, my mood vision was a music festival under a starry sky with beautifully dressed people, light effects, dance, glitter, happiness, and joy. The smaller moon stands for jewelry, accessories, and is suggestive of a sophisticated bracelet. The influence for the big moon is stars & planets, the universe. It is meant to appear glittery, like light effects and reflections of a disco ball. Together the two words mix a flowing, natural sense with a serious, elegant style.