LOGO GR AUTO

Creation of the visual identity of GR AUTO. A bodywork, painting and windshield repair company located in Cugnaux (15 min from Toulouse).

The client wanted to emphasize his professionalism without falling into overly classic identities.

To meet his expectations, we used a typography that reminds the industrial field, as the customer wanted. We transformed the R with a mirror effect to have a shape that resembles the paint gun that is used by auto-body repairman. With the letter A, quite subtly, they form the windshield of a car.

The colors chosen also represent this industrial and modern side at the same time. To symbolize the dynamism of the company.