Product Bundle Pricing to increase AOV (Average order Value)

The whole page talks about the sleep product and the main objective to sell that one bundle. So here's why I did:

• I've put more emphasis on the sleep bundle (duh right? hah!). So the CTA is filled compared to the outlined others, box shadow to elevate it more and bigger font sizes.

• I've used the third one as an anchor (more expensive). So basically we're using the psychological concept you may know: The decoy effect

• The testimonial was not randomly selected. It was carefully selected from many because it contains "ran out" which works well for the bundle.