SMAIL - IDENTITY DESIGN / UI/UX DESIGN

BRIEF

“Smail” is a 100% secure email service with the goal of offering people a more genuine experience of receiving mail.

Note: Note: “Smail” isn’t a real company. The brief is taken from an online community called “The Spot”, which offers monthly challenges, similar to this one.

CONCEPT

The logo represents a symbol of privacy, a lock, with a smiley face on it (Smail = smile). The body of the lock is also a message bubble. The logo is meant to be friendly, playful and suggestive, whilst also showcasing responsability, through the use of the color blue.

I wanted to stay away from the cliche mail icon, used by most email services in their logo. Therefore, I went with the message bubble.