El Balthazar Food Truck

"El Balthazar food truck" is a small business that originated in Paris. From sandwiches and crêpes to the famous Argentinean empanadas, this start-up business brings a variety of flavours for the pallets of its clients. By using honest and authentic ingredients, "el Balthazar food truck" creates an exciting food experience to enjoy on the go. 

The identity takes those vintage graphic cues from old letters, suitcase tags and travel badges, appealing to nostalgia but with a modern look and its own twist to make it unique for the brand. 

The lifestyle photography and illustrations bring a fresher look. Focusing on images that enhance the taste and eating experience empowers the honest and healthy ingredients used in their food offer. Of course, colour is also crucial. The earthy colour palette chosen accompanies the imagery to convey the message of honesty and health-driven recipes.

See the full project https://www.jfonseca.me/el-balthazar-food-truck