Persanal trainer branding

Juan Manuel Denoy is a personal trainer that came to me looking for a unique brand identity. He needed to compete with a crowded fitness market in Buenos Aires. He wanted his initials to be part of the brandmark and create a human shape as a personal request. The design identity wasn't the only thing that would give him a push in the market.

After some talking with the client, we spot the need to facilitate his work scheduling with existing and new clients. It was the year 2010, smartphones and apps were on the rise. By creating an app to book classes and using this media to provide exercise and nutrition tips to his clients, he finally empowered his business by creating a better client experience. The brandmark icon perfectly fit later on the coming smart devices, being easy to find and connect with the service.