The Wallflower

The Wallflower opened its doors in 2009 at 2420 Main St. The diner prides itself as a place where people with all diets and dietary restrictions can dine together in comfort. The menu is made up of plenty of comfort food and offers twists on all of them to allow easing swapping of ingredients to make almost anything vegetarian, vegan or gluten-free. The look and feel of the brand has been completely overhauled to represent the 60s and 70s flower child aesthetic, a nostalgic reminder with a modern twist chosen for its alignment with The Wallflower’s values and main focus—vegan and vegetarian food which echoes the era of free love and anti-war sentiment. A flower patterning element was created to mimic the look of wallpapers found in that era, modernized with a softer colour palette and flat design.