Hometown Brewing

Hometown Brewing is a Vancouver brewery that supports the local art scene with vibrant can art commissioned by local artists. Hometown’s style is geek-chic meets street—this aesthetic choice is supported by the surrounding community and extends to all levels of branding. Featured can art includes pop-culture and Vancouver references that aim to appeal to many walks of life living in the area. The artwork featured on Hometown’s cans is in the style of vector art in a variety of styles—including flat and isometric design—based on popular media, and local style and culture in playful colour palettes that speak to the youthful nature of the brand. The logo is a hand-drawn type-based mark that merges the styles of graffiti—to reference the popularity of the Vancouver Mural festival in this area—and script to soften it and give it a sophisticated feel.