Rainbow Haircare

Rainbow is a haircare brand dedicated to providing products for all hair types on all budgets. The free-love, anti-war mentality of the 1960s and the nostalgia associated with it influenced the design choices for Rainbow’s product packaging due to the era’s alignment with Rainbow Haircare’s values as a brand—accessibility, not testing on animals, and using quality, vegan ingredients. The styles of this era have been modernized by introducing bright, engaging colour palettes and contemporary, flat design.

Each product line sports a unique colour palette to ease differentiation between them and the brand identity carries into the copy by sticking to an upbeat and playful weather theme which can also be found in the graphics on the products.