Screamin Brothers

Screamin Brothers is a line of “premium frozen treats” acquired by Foothills Creamery in 2019. They currently carry 6 flavours of dairy-free ice cream and are looking to expand their line and refresh the packaging design to compete with the growing dairy-free frozen treat market. To stand out on store shelves, emphasize the best aspects of the brand and more closely align to the proposed target market, the six current flavours of frozen treats’ product packaging and branding have received a complete refresh. The only font used in this project, Filson Soft, was chosen to soften the branding with its rounded edges and curving legs. The logo was simplified from the original and created using custom, hand-drawn typography to ensure the logo mark is unique. An additional two flavours have been added to round out the product line.