Awakening 101 Branding

This was an unused logo concept for our client Awakening 101. ⁠⁠⁠⁠Even though it wasn’t the final direction, there are many aspects about it that we were partial to as designers. With the free-flowing nature of the “A”, it provided a feminine and minimal appeal while still functionally creating a framework for the “101” to align to.⁠⁠⁠⁠