Vintage Season vol. 01 - Concept Art

Looking through my archives, I discovered this old concept piece for a Saison style beer. The name Vintage Season was meant to evoke terroir and capture the essence of a place such as California. I had envisioned this concept as a series, with other Volumes to come later. The label didn't make it past review, but I always liked it personally.

Looking at it years later with a critical eye, i think the grungy film strips are a bit harsh for the soft blown out images, it needs to look more cohesive. The gray behind the film strips is basic and could also been changed. What do you think?

Pine Watt
Brands, Illustrations, Packaging, Web Design

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