Dolly-Casino

Dolly casino in Spain operates online, but is positioned by the site owner as a classic casino. Therefore, the task was to create an image of a real casino with its inherent spirit and cloth scent.

Identity and logo were planned to be done in Art Deco or Gatsby style for two reasons: this was not the case for competitors yet, and the client saw his brand in the image of “expensive sexuality”.

This Art Deco style is characterized by many lines and geometric shapes. Therefore, we decided to push off from the capital letters of the Dolly casino brand, which we performed in the chosen style. Deep burgundy, which is often used for gambling tables, was taken as the main color.

They gave the logo a diamond shape as style-forming elements, suggesting to use it as a border or pattern. For better perception and to soften many angles - an oval. It was suggested to use such a form for cropping photos, as well as for decorating images on the site.