square.com

When Square began, our product offering was simple: an app and a piece of hardware. Today, we offer more. We have several hardware products and new services such as Square Capital and Square Appointments, which launched today along with the new site.

Over the last 3 months, I led a redesign of squareup.com that not only reflects our current product offering, but also accommodates Square's growing line of hardware, software, and services in the future. We've given every faction of our site a unique identity through a new color system that extends to each part of our own and our customers' business. You'll notice some missing color stops in the palette currently, and I can't wait to reveal what we have in store in the future for those colors.