Park 909 App: Journey Mapping

USER RESEARCH MODELING

PARK909 is a smartphone app that makes garage parking easy. It allows users to effortlessly and efficiently enter, exit, and pay for the parking garage. Although the garage is open to any public customer, it will offer a discount to employees of Georgetown University. 

The Journey Map was designed to convey insights into user pain points experienced when parking in public.

The customer’s pain points when using a parking garage are the "unknown". These include:

1. Paying for parking (requiring cash, exact change, or credit cards only)

2. Not being able to find a parking spot.

3. Unable to remember where they parked or find their car on return.

4. Worried they might be going over time and incur additional fees, leaving or cutting short meetings or experiences to make a payment or beat the time.

5. Waiting to leave due to long lines at the exit.