Product Design for Brüush

Brüush (brew-sh) is a North American wide subscription based electric toothbrush that provides the quality clean of the industries top dogs, while showcasing a price tag of under $70. Enter keywords: affordable luxury. The German angled brand direction is based on European quality, and we designed everything from the product name to logo/branding to packaging to web to social all in house. The word mark boasts the umlaut U which creates the natural smiling face, and the secondary icon serves as a mark based on the proprietary bristles also formed the ‘B’.