COSMOS • Cosmetics • Logo Design

In recent times, a rise in male beauty influencers can be seen around the world, especially India. Yes, it is a very big step towards breaking gender stereotypes and of all them must be celebrated. Keeping this in mind, presenting you Cosmos, a concept for cosmetics app, where you can buy a variety of cosmetic products, catering to all genders.

• The logo which I have designed falls under the Combination Mark category of logo designing. It uses a brandmark alongside a wordmark. This is probably the most commonly used, and well-known examples include Adidas, Mastercard & Premier League. Arguably the best of both worlds, the combination mark offers the clarity of typography and the visual appeal of an icon.

• In this project, I have combined the letter 'C' with eyelash here and tried to kept it as minimal as possible. The reason I chose a closed eyelash, is just because it can be easily overlapped with bottom curve of letter 'C'.

• Tool used – Adobe XD

Mobile UI screens to be added soon!

Your thoughts on this concept?

w love,

rsj