UPLift Energy drink

Uplift is the first brand in the European market to introduce CBD in functional beverages to the mass market. 

Uplift offers a scientifically formulated and naturally functional solution targeted at specific areas of common everyday needs. It is the first European brand to create a new category in the functional beverages segment.

With a brand already designed, the challenge was to create an identity that would add some emotion, lift the brand, and make it more engaging. The solution was a stripped-back design to convey that essential functionality, with no fuss, and a stringy colour palette to add the emotional explosion the brand needed.

The result is a sleek straight to point design.