The interesting ideas are around the edges.
Why do you think that what you do ends at the edges of this canvas?
Think of the frame. What frame are you working in? Not just that edge of the canvas, but the room you’re in, the light you’re in, the time and place you’re in.
How can you redesign it?
Most of us spend a lot of time working on the internal details of what we're doing and far less time working on the ways of positioning it in the world.
By "positioning it" this is not to say only thinking of ways to get it to your audience, but thinking of where it could go, and where it fits in the cultural picture.
What else does it relate to?