Node

The company name is Node.

Client was looking for something powerful, simple, and elegant.They think the previous logos creation attempts wasn’t fitting for the project, seem generic and don't speak any sort of volume.

Node is a company that makes Bitcoin watches and they are shifting to Bitcoin wearable wallets.Node’s vision is to put a digital wallet on the wrist of every banked human being.

Client need it to be unique, something that standout and easily recognizable.Main issue is scalability, they are a tech company, so the logo needs to work in many applications (app, on product, banners, packaging, the whole shebang).

So, they need a simple and “wow” logo. I've thought about network, the blockchain, decentralization; the individuals in charge.

Though they’re really struck by all of M. C. Escher's infinite loop work, contacted me wondering if it's possible to make something inspired by his “Hand with Reflecting Sphere” also known as Self-Portrait in Spherical Mirror is a lithograph by the Dutch artist, first printed in January 1935

I hope you enjoyed following this project creative process, in the previous post you saw the sketch explorations, here the four favorite sketches refining progress; let me know which one would you choose!

Also I'm available for new projects, so feel free for ask me! Need a logo, illustration or other crazy stuff? Email me now :)

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Your opinion is important to me, and the constructive feedback highly appreciated :)

Breno Bitencourt
15+ years experience 1000+ logos DONE AWARD WINNING DESIGNER
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