Seranzo | Logo & Lockups for a Marketing & Coaching Agency Brand

Still #3 from Seranzo - a marketing consultancy agency that is looking to educate business owners in connecting the marketing with the management side of business.

The logo concept was created with direct reference to the company’s main objective - positioning Seranzo as an innovator in their field.

The logotype is based on a custom typeface, designed specifically with the brand’s characteristics in mind. It had to stand for boldness, making a statement in the current market: that Seranzo isn’t here to do things in the old superficial way.

Locked up, the symbol and text tell a story of disrupting the status quo. The alternate lockups allow the Seranzo brand to work on a wide range of formats across multiple experiences and contexts.

Year: 2019

Sector: Professional Services, Marketing

Agency: Studio Defalt

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