Play Therapist Logo Design

Logo design concept A for Queensland Institute of Play Therapy. Part 2 of the Blooming Heart Therapy Project.

Queensland Institute of Play Therapy is a new organisation founded by Sarah Harwood of Blooming Heart Therapy. In the absence of a governing body for play therapy in Australia, QIPT aims to fill this role, providing support, supervision and education to those working in the field, as well as those in associated industries (e.g. teaching, child care, psychologists).

Our goal was to create a brand identity that captivates Sarah’s fun and energetic approach to therapy, whilst maintaining the level of professionalism required for an industry governing body.

This initial concept is clean and simple, the bear in the house representing a child or patient receiving therapy. The balloon and cuddly toy are a symbol for the ‘play’ aspect of this therapeutic approach. The style of this icon strikes a balance between fun and professionalism, remaining industry appropriate and not too childish. Soft and calming colours are used, purple having the association with knowledge and leadership required for a governing body.

Logo design concept A for Queensland Institute of Play Therapy. Part 2 of the Blooming Heart Therapy Project.

Queensland Institute of Play Therapy is a new organisation founded by Sarah Harwood of Blooming Heart Therapy. In the absence of a governing body for play therapy in Australia, QIPT aims to fill this role, providing support, supervision and education to those working in the field, as well as those in associated industries (e.g. teaching, child care, psychologists).

Our goal was to create a brand identity that captivates Sarah’s fun and energetic approach to therapy, whilst maintaining the level of professionalism required for an industry governing body.

This initial concept is clean and simple, the bear in the house representing a child or patient receiving therapy. The balloon and cuddly toy are a symbol for the ‘play’ aspect of this therapeutic approach. The style of this icon strikes a balance between fun and professionalism, remaining industry appropriate and not too childish. Soft and calming colours are used, purple having the association with knowledge and leadership required for a governing body.

Logo design concept A for Queensland Institute of Play Therapy. Part 2 of the Blooming Heart Therapy Project.

Queensland Institute of Play Therapy is a new organisation founded by Sarah Harwood of Blooming Heart Therapy. In the absence of a governing body for play therapy in Australia, QIPT aims to fill this role, providing support, supervision and education to those working in the field, as well as those in associated industries (e.g. teaching, child care, psychologists).

Our goal was to create a brand identity that captivates Sarah’s fun and energetic approach to therapy, whilst maintaining the level of professionalism required for an industry governing body.

This initial concept is clean and simple, the bear in the house representing a child or patient receiving therapy. The balloon and cuddly toy are a symbol for the ‘play’ aspect of this therapeutic approach. The style of this icon strikes a balance between fun and professionalism, remaining industry appropriate and not too childish. Soft and calming colours are used, purple having the association with knowledge and leadership required for a governing body.