Blooming Heart Therapy Logo Design

The final logo design for Blooming Heart Therapy.

Blooming Heart Therapy is an established psychotherapy practice owned and operated by Sarah Harwood. Sarah offers counselling services to individuals of all ages and backgrounds, as well as nurturing whole family units towards contentment.

Whilst a core demographic is teens and adults, Sarah also specialises in play therapy for children, and is in the process of starting a governing body for this service here in Australia (Queensland Institute of Play Therapy)...Our goal is to create a brand identity that is warm, fun and welcoming, appealing to a wide demographic, whilst communicating Sarah’s lighthearted approach to therapy, professionalism and experience.

Our final concept is another play on the business name, using a tree that is literally ‘blooming hearts’. Each leaf is a subtle colourful little heart icon. The tree also works well as a symbol of personal growth through the therapy process, with the swing representing Sarah’s specialism in play therapy for children. The colour palette is soft, warm and welcoming, whilst still being colourful and eye-catching.