New Sarum Year-Round Offerings Campaign

Client: New Sarum Salisbury Brewing Company

Industry: Craft Beer/Brewery

Ad Objective: Create a year-long campaign to create more awareness around New Sarum’s Year-Round Offering beers: Grimes Mill Hazy IPA, Yadkin River Lager, Hurley Park Blood Orange Wheat, Roundhouse Robust Porter,  Double Berry Milkshake Berliner Weisse and Old Stone House IPA.

Challenges: For a year-long campaign, there are many challenges — ad fatigue, no clear call-to-action, availability, etc. We plan to overcome some of these challenges by changing the ad (i.e.beer) month to month as well as change the visual for the second half of the campaign.

Results (TBD):

Date Range: 11/01/21-11/01/22

Total [Estimated] Cost: $1,200