Sand & Salt Surf Shop

This was a challenge on IG. The challenge was to compliment the chosen color palette (the first 4 colors across the top). You needed to use a minimum of 2 colors but you could add more. Requirements also included creating the main logo and "the brand". In order to create a brand I feel you need much more than just a logo and a color palette. You have the main logo, sub mark, brand assets including 2 patterns and a gradient, as well as branded shop merchandise.