Government Campaign

Ventilation easily done. 

Partly due to corona, ventilation is again a 'hot' topic. That's why the Ministry of Health, Welfare and Sport asked TNO to come up with the information needed. TNO came to us for the concept of the campaign.

The goal of the campaign is to make users aware of how they can make a public space more pleasant and healthier by ventilation. This requires not only factual information, but also practical actions. Because, ventilation easily done. 

First, we came up with a name which has a positive message and active function. After that we created the whole concept: the different shaded of blue, animations, icons and a website.