Optifrais - Reseach on the logo
Some months ago I went through a small research session for a side project. Colleagues needed a logo and a bit of a webdesign for a project they wanted to develop.
The name is "Optifrais" which is a mix between two words in french: "Optimisation" (optimization) + "Frais" (fees), and a pun with "aux petits" (same pronounciation as "opti' with a contraction), which is close to the french expression "aux petits soins", meaning "with care".
Optifrais is here to optimize your family fees for free. So I wanted to play with graphs and the letters O and F to get a simple and readable shape.
Other shots coming soon.
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