Brand book for Logistic IT Company | DataConsult
Hey Guys!
Here are some shots from the brand book design I created for DataConsult, a company offering IT solutions for logistics.
In the construction of the logo, I used a special rectangle with the proportions √2, with properties similar to the golden rectangle. Such a structure added harmony to the sign, emphasized logic and mathematics, which fit into the archetype of the brand I came up with - sage.
For DataConsult, I also designed logos for the brand's products, which I described in the brand book. I chose the “X” sign for the brand mark, which is the letter appearing in the word "expert", which is the common element of the names of all the brand's products. The letter "x" is built around the same rectangle as the DataConsult logo.
🔥 I would appreciate any feedback you might have :)
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📩 Hire Me: a.krzciuk@pleodesign.com
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