SOMATOSENSORY for Paco Rabanne Phantom

Pt. 2/3 ‘IMAGINED PARADISE’

[Client Work, 2021]

“The idea behind the TVs is to show that the Phantom fragrance can transport you - like flicking through TV channels - there are different places and moods a smell can take you to. You ever smelt freshly cut grass or ‘morning’ coffee? Same thing. Through the notion of Somatosensory, the places the fragrance could transport you to, to me, were:

• Other Worlds. Galaxies. New places and experiences.

• Imagined Paradise. Fantasies. The ideal. Escapism.

• Distant Future. It’s Blank. Shapeless. Probably full of technology right?”