Branding Booklet 2014

This is an initial attempt at re-branding a local marketing group, Pacific54.

This rough draft scales the possibility of different color combinations or tone variations, it also demonstrate the typography choices and clearly distinguishes their unique purpose. The draft also features several different photography filter.

I will follow through with the next branding guide detailing the end results of the brand, this will include the final color choices, typography and photo filters. I will also be posting the new website that will be built specifically for this brand, as well as print and marketing collateral.

Feedback and comments are always welcomed! Thank you for reading.