Minimal Line Illustrations for a Tech Company
We created a distinct illustration style for the Efficient brand to determine the look and feel across all collateral. The style consists of line art with rounded, simplified shapes with a limited monochromatic palette applied throughout. To bring vibrancy and energy to the illustrations, Efficient's brand colours are used as accents to highlight key elements. Each scene consists of bowerbirds performing a fun act of organisation, which speaks to the intelligent nature of the species that inspired the logo design.
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