Physique Fitness: Brand Identity & Strategy - Logo
Physique Fitness was a boutique fitness spot dedicated to women's health and wellness.
After experiencing a lull in new membership subscriptions, the owner, Lisa, came to me because she wanted to shift her target audience from women only to be gender-inclusive for all fitness enthusiasts.
After a thorough brand audit, I came up with a game plan to help her business appeal to a broader member base through a revamped adaptable visual identity, along with a social media strategy to communicate and educate on the brand's values and offerings. To top it all off, I developed brand messaging that included catchy phrases and branded language like "Let's get #PHIT".
The entire brand strategy was designed to create an all encompassing brand world that would fully immerse clients and employees in the Physique Fitness culture and speak to them in multiple ways through visual engagement and brand storytelling.
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TTFN!
P.S. Absolutely loved working with this client. She is such a kind soul and is now a very dear friend đź’–