Hotel Branding & Identity Design
Project Title:
Brand Identity and visual assets for the hotel( Own French).
Own French at a glance:
Own french is nestled in the Golden Triangle of Paris, just off the historic Champs-Elysees. Oversized suites with Eiffel Tower views welcome you after a day of wandering the quaint, Parisian streets, and our restaurants with five stars among them – are home to some of the best food in France.
Task:
What to do?
Create a New Logo with complete Brand Identity and visual assets.
What tone should this project have?
Casual-Friendly professional, elegant, Simple, Reassuring, memorable, with a royal vibe.
Target market: Age 25-60, male/female, businessmen, mid-upper class people, foodies, especially tourists from the globe who visit Paris.
Solution
Mark Origins:
The Eiffel Tower or as the French call it, La Tour Eiffel is one of the world's most recognizable landmarks. In the case of OWN FRENCH logo design, to build strong brand consistency and recognizable, Ifel tower enhanced the Logo stability as a flat style.
Horizontal Logo; A horizontal logo can be used on a website, corporate invoice, stationery, online, or in print where the vertical logo doesn't fit.
Vertical Logo; Vertical logo variation for when the space on print or web does not accommodate the horizontal logo. Favicons and avatars are two common places where need to represent a company or brand with a small, square version of the logo.
Logo Variation: These are the modified version of the logo that would be used in specific instances; sometimes due to size or to vary the Brand looks.
Brand Color:
It symbolizes growth, harmony, and freshness. Green has strong emotional correspondence with safety. Dark green is also commonly associated with wealth.
Brown (Light Brown) Color has an important part in the psychology of marketing and branding and can influence people's perception of a brand's personality.
App Icon: Icon directly represents (or shows) an idea, concept, operation, or action. Icons are commonly used in applications (or apps), to represent what the app does, and are a key element in UI/UX interface.
Favicon Mark: Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks.
Minimum Size: EPS wordmark files may be scaled to any size necessary for applications, as long as the minimum size requirements are met. Always maintain the aspect ratio when scaling. The minimum logo dimensions for the web should not dip below 24px. The minimum logo dimensions for the web should not dip below 36 mm.
CLEAR SPACE: Clear space should always be maintained around the Logo. It defines the minimum distance to any other type of graphic element and the edge of a printed piece. Pattern; It would be used in everything from your business cards, newsletter header, and Facebook cover image. Patterns create interest, texture, balance, and an extra special touch that flat colors just can’t give you.
Moodboard: A moodboard is a succinct collection of visual assets that represents a brand's visual identity. It can contain inspirational examples of photos, colors, typography, quotes, patterns, shapes, and more that make up a cohesive direction for a brand.
Social Media Post: Social media ads are one of the quickest and most effective ways to connect with target audience. Social Ads are an incredibly profitable and versatile advertising channel that gives us the ability to build specific campaigns on social media and meet a selection of different business goals at relatively low costs. To Remain brand consistent here are some social media assets.
To experience of full project: Behance
Thank you.