Fireguy Company

Specifications: custom business card (2 x 2.5 in closed), 8.5 x 11 in letterhead, #10 envelope.

I researched a number of 1950s art and design examples to create the branding image for a design and illustration studio. From learning about the atomic age to examining the typography and graphic design in old magazine ads, I developed a wordmark and neon/pastel colour scheme reminiscent of 1950s bowling alleys and diners. To recall the name of the company, I also developed a custom business card that folds like a matchbook.