Falta Logotype

Logotype for Falta – From sketches & explorations to final vectors. This logotype was created with a custom lettering piece that showcases incomplete letterforms to highlight not only the name of the brand (which in Spanish means “lacking” or “missing”), but also to help remind you that there are many women who deserve a seat at the table and whose stories deserve to be told, which is the mission and goal behind the project.

Complete Case study: http://www.rebecaanaya.com/project/falta